Hailing from Detroit but raised by the internet, Rob Apollo is championing his own brand of chaotic alt-rap for the digital age. With a unique combination of hard bars, progressive politics, and hard-hitting beats, Rob Apollo tracks have an addictive quality that leaves you wondering: ‘did he really just say that?’. In March 2024, these provocative lyrics delivered him a #1 Charting TikTok song with his track “Seppuku,” kicking off a year of virality for his music. Between hip-hop media outlets like On the Radar, reaction videos from popular Twitch streams, and his own social media pages, videos of Apollo’s raps reached tens of millions in the last year.

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Rob Apollo’s unique worldview comes from a diverse life experience. Born in Detroit but raised by the internet, Apollo became enthralled by the internet's absurdist humor in middle school and started rapping soon after. A straight-A student who found community in queer and alternative spaces, Apollo turned down a Stanford acceptance to study design in St. Louis. Throw in a 12-step addiction recovery, adjacency to delinquent activites, and a keen interest in leftist politics, and Rob Apollo’s unique world begins to make sense. Always trying to push the boundaries of hip-hop, Apollo takes influence from other bold alt-rap artists such as Tyler the Creator, Father, Rico Nasty, ZelooperZ, and Danny Brown.