Burn it all and don’t apologize.
Hailing from Detroit but currently based in Saint Louis, Rob Apollo uses his provocative persona to upend social norms and dismantle expectations. His language and attitude are bold in tone, but progressive in their content and goals. Apollo creates most of his own visuals, but he uses music (that he refers to as alternative rap) as his primary medium of expression. Despite the tongue-in-cheek undertones, sexual boasts, and humorous quotables, Apollo’s songs are reflective at heart, at times sorting though serious concepts such as depression, loss, and love. This unique mix of varying themes and deliveries coexist within a discography that reflects both his multi-faceted personality and captivating youthfulness: he’s only 21.
Rob Apollo gained local and national recognition for his third album, "Whore," a pull-no-punches project about indulgence and debauchery. The album helped him earn a nomination for Best New Artist in St. Louis at the 2019 Slumfest Awards. His main influences are other eccentric black artists such as Father, Tyler, the Creator, HOOK, and Jean Dawson. Since moving to St. Louis in 2017, Apollo has released four projects: APOLLO in November 2017, HADES in March 2019, Whore in November 2019, and Accords in March 2020.